Amazon Canada celebrates Pride Month With #ProudToBe & the Prime Video #NotJustForShow Campaigns

The Prime Video #NotJustForShow initiatives include a Prime Video Pride Parade float, an open-air viewing party for The Lake Season Two in Toronto, and a 24-hour campaign takeover of the largest Digital Board in Canada at Yonge-Dundas
To celebrate Pride Month, Prime Video and Amazon Canada are showing solidarity with the 2SLGBTQ+ community, with a focus on shifting the spotlight to provide more visibility and amplify the voices of queer-identifying employees, local community members, and Prime Video fans. Amazon Canada is supporting Pride Toronto with a large-scale packaging initiative and showcasing 2SLGBTQ+ Amazon employee talent with the #ProudToBe Art Exhibition in partnership with Pride Toronto and Oleos & Canvas. Prime Video is also launching #NotJustForShow, a campaign that spotlights voices from 2SLGBTQ+ creators and the impact representation in film and TV has had on them.
"Amazon has given me the unique opportunity to help shape how we celebrate queer employees not just during Pride, but year-round," said Derek Hooey, president of the Amazon 2SLGBTQ+ employee resource group, Glamazon. "Our #ProudToBe programming for 2023 encapsulates how we feel—that our employees’ authenticity dictates how we operate."
"The #NotJustForShow campaign will mark a commitment from Prime Video to be a platform that elevates queer voices and extends beyond Pride month," said Magda Grace, head of Prime Video, Canada. "Our goal is to shift the spotlight from just our content and provide visibility and amplify 2SLGBTQ+ voices in Canada, and what representation in TV and film means to them."
The #NotJustForShow Pride Campaign
Starting in June and continuing beyond Pride Month, Prime Video is launching the #NotJustForShow campaign, aimed at shifting the spotlight to provide visibility…

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SKITTLES® SPOTLIGHTS LGBTQ+ STORIES REMINDING FANS THAT “THERE IS A STORY IN EVERY RAINBOW”

2023 SKITTLES® Pride Packs highlight meaningful LGBTQ+ stories this June in collaboration with Audible, GLAAD and artists within the LGBTQ+ community.
As part of its ongoing mission to support and increase visibility for the LGBTQ+ community, the SKITTLES® brand is celebrating Pride 2023 by elevating LGBTQ+ stories through teaming up with Audible, actor and comedian Cameron Esposito’s QUEERY podcast, GLAAD, and the five talented artists who designed SKITTLES’ 2023 Pride packs. Starting today consumers can scan the QR code on any SKITTLES Pride pack, which will direct fans to a free collection of LGBTQ+ stories on Audible, upcoming special edition Pride episodes of Cameron Esposito’s QUEERY podcast and other meaningful stories of Pride.
The SKITTLES Pride Audible collection, which features Audible Originals and excerpts from classic LGBTQ+ titles, is available to stream for free from now until July 31 and can be discovered through the QR code on pack or at
To further elevate voices and stories in the community, SKITTLES is partnering with actor and comedian Cameron Esposito to develop special Pride edition episodes of her QUEERY podcast, highlighting the individual stories of the artists who designed the 2023 SKITTLES Pride Packs, and other LGBTQ+ storytellers. Fans can explore the episodes – which roll out starting in early June – and submit…

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QUO BEAUTY LAUNCHES BOLD PRIDE COLLECTION CELEBRATING LOVE AND INCLUSIVITY

The new Quo Beauty pride collection helps provide peer support, education and advocacy of the 2SLGBTQIA+ community through partnership with Pflag Canada
Shoppers Drug Mart Inc. ("Shoppers Drug Mart") is once again supporting Canadians as they celebrate Pride month with the launch of its Quo Beauty™ pride collection. Nearly 60 new bold and playful limited-edition beauty products and accessories are now available to inspire vibrant looks and celebrate the 2SLGBTQIA+ community.
"Pride…

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Twinkly Unveils New LED Effects in Honor of Pride Month

Leading Italian smart lighting brand,
Available through the free Twinkly app (for iOS and Android), anyone with a Twinkly product can use Twinkly’s unique mapping function to create a pattern or choose from a selection of new premade Pride effects that can dazzle any space. The Pride effects are compatible with all Multicolor and Multicolor + White Twinkly lights, from the classic
To honor Pride Month and its roots, Twinkly will have its lights on display at three of NYC’s most historic LGBTQIA+ bars located in West Village – Duplex Piano Bar, Stonewall Inn and Kettle of Fish. In addition to taking in the lights all…

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Providing LGBTQI+ People With a Safe Home in Canada

Every day, LGBTQI+ people around the world face discrimination, persecution, and violence, just because of who they are or who they love. In 2023, we continue to see LGBTQI+ rights under attack – forcing people out of their homes and their communities. Everyone should have the right to be safe, no matter their gender identity, gender expression, or sexual orientation. With the number of LGBTQI+ refugees on the rise, the Government of Canada is helping them find a safe home right here in Canada.
The Prime Minister, Justin Trudeau, today announced that the Government of Canada is partnering with non-profit organization Rainbow Railroad to protect LGBTQI+ refugees and welcome them to Canada. Through this partnership, Rainbow Railroad will work to identify LGBTQI+ people and their families who are fleeing violence and persecution, and refer them to the Government of Canada for resettlement under the
In their new role as a LGBTQI+ referral partner under the GAR Program, Rainbow Railroad will build on the trust and expertise they have already established with LGBTQI+ communities around the world to help more LGBTQI+ people and their families find safety in Canada. The partnership will also provide an example for other resettlement…

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